The company recently launched its own private label, with selections in sizes 12 to 26, ranging from $100 to $600. The collection showcases versatile, timeless pieces that offer ample stretch in all the right places. The end-result is a collection designed to fit differing plus-size body types.
“The main objective with launching our own collection was to create an offering that wasn’t currently available on the side,” Patrick Herning, 11 Honoré’s chief executive officer, told The Zoe Report. “From price point to size run, we are delivering on a category that complements our existing brand partners and also allows us to dress more women, which is always our intention behind everything we do.”
According to Refinery 29, the collection is being released in three phases. The first collection, which dropped at the end of June, focused on “dressy casuals.” The second collection, which is currently available, features loungewear (like cozy T’s and sweatpants with a stylish twist). And the third will offer career wear.
“Through these three drops, they literally will hit every piece of your lifestyle, whether it’s to work with your blazer and your trouser, or you want to switch it up and add jeans to go out on the weekend, if you want a date night look, if you’re lounging in the house…” Danielle Williams Eke, the brand’s design director, told Refinery29. “It’s a lifestyle brand in that it can hit every piece of your life.”
Eke stressed the importance of fit in her designs, and used a size 18 model when designing the fit of the collections. “I’ve been in the plus-size industry for a long time, and I tried on just about probably every plus-size brand out there,” she told Refinery 29. “One of the things that’s the hardest is the fit …. A lot of brands still fit on dress forms or they’re only fitting on a smaller-size fit model and just grading up, so we wanted to make sure that we fit on a true size 18 fit model because you really get to see how the clothes feel and how the fabric moves or doesn’t stretch enough.”
One of the biggest goals of the collection is to fill in the missing gaps in high-end plus-size fashion. These staples can be worn in just about every aspect of modern life.
“We wanted to look in the plus-size retail landscape to really see what was missing, what women were asking for. It really was about these modern wardrobe staples that were of high quality with good fit. The other piece of that was looking at straight-size brands that we’ve always admired,” Eke told Coveteur. “One of those was Donna Karan and her seven easy pieces, which were really about getting a group of garments together that could be mixed and matched and used throughout different aspects of your life. We really wanted to adopt that architecture in terms of building the line. The great thing is that we started designing this pre-COVID, and as we’ve transitioned into our current lifestyle, this collection is actually even more relevant than I think we thought it was going to be.”
About 11 Honoré: 11 Honoré is a size-inclusive shopping site with designer clothing in sizes 12-24 that helps women celebrate and honor their bodies, beauty and style.