On Valentine’s Day, ELOQUII and Ella & Oak told the world that they’re joining forces to deliver in-ELOQUII “pop-ups” for brides to be.
Ella & Oak designer wedding dresses will be brought to four ELOQUII locations to create a positive shopping experience for plus-size brides. At the events, brides can try on dresses in the body-positive environment they love, while at the same time shopping for bachelorette and engagement party apparel.
ELOQUII and Ella & Oak – ‘Natural Synergy’ for Plus-Size Brides
“ELOQUII is all about catering to what our customer needs and we love working with other brands and developing exciting partnerships that provide options for our customers,” said Mariah Chase, CEO of ELOQUII, in a statement. “There is a natural synergy between our two brands, and we’re excited to bring Ella & Oak’s bridalwear to the ELOQUII community.”
“We admire ELOQUII’s commitment to the plus-size woman by creating clothes that empower and allow her to express herself. This is what we are doing across bridal, and a partnership seemed like the perfect marriage of brands,” said Ella & Oak co-owner Christine Callahan.
Gather Your Bridal Besties and Make It An Event!
The events, which will take place in four east coast stores, will kick off in ELOQUII’s Atlanta store on Feb. 28. Brides sizes 12-30 can find Ella & Oak’s designer bridal gowns as well as ELOQUII pre-festivity attire in sizes 14-28, making it an all-inclusive experience.
Best of all, the entire bridal party can join in on the fun. “Brides are encouraged to bring their ‘bride tribe’ for a 45-minute, VIP try-on appointment with a dedicated stylist from Ella & Oak,” according to a statement issued by ELOQUII. Appointments, which are “strongly encouraged,” can be booked at: https://www.ellaandoak.com/pages/popups.
Plus-Size Bridal Model Search
And if you’re interested in becoming a plus-size model, you can participate in Ella & Oak’s model search. “During the pop ‘in’ roadshow with ELOQUII, Ella & Oak will also be looking for their next bridal model. The lucky woman will represent Ella & Oak in their newest collection of gowns, get to participate in a professional photoshoot, walk in their fall fashion show, and name a future gown of her choice,” according to their announcement.
The roadshow kicks off Friday, Feb. 28 in Atlanta, Ga., and concludes in the Philadelphia area in May. The full calendar is as follows:
ELOQUII at Lenox Square, Atlanta
- Launch Party 6-9 p.m. Friday, Feb. 28.
- In-store appointments with Ella & Oak Bridal Specialists on Saturday, Feb. 29 and Sunday, March 1. Full retail hours.
ELOQUII at Fashion Centre at Pentagon City, Arlington, Va.
- Launch Party 6-9 p.m. Friday, March 27.
- In-store appointments with Ella & Oak bridal specialists on Saturday, March 28 and Sunday, March 29. Full retail hours.
ELOQUII in SoHo, NY
- Launch Party 6-9 p.m. Thursday, April 9.
- In-store appointments with Ella & Oak bridal specialists on Saturday, April 11 and Saturday, April 18. Full retail hours.
ELOQUII at King of Prussia, Greater Philadelphia Area
- Launch Party 6-9 p.m. on Friday, May 8.
- In-store appointments with Ella & Oak bridal specialists on Saturday, May 9 and Sunday, May 10. Full retail hours.
ABOUT ELLA & OAK:
Ella & Oak is a luxury bridal experience for today’s curvy bride. Wedding gowns sizes 12-30, staring at $1,200. For more information, visit ellaandoak.com.
ELOQUII Design Inc., based in New York and Columbus, Ohio, is transforming the way women sizes 14+ dress and participate in fashion. The pioneering e-commerce destination for fashion in sizes 14 to 28, ELOQUII offers trend-driven style at accessible price points. www.ELOQUII.com. @ELOQUII, #XOQ.