Plenty of choices
With 52 stunning choices in the collection, and prices starting at $89 for dresses and $299 for gowns, every bride can have the dress of her dreams thanks to ELOQUII’s top-notch designs. Brides will find a wide range of luxe fabrics that include lace, tulle, satin and sequins.
The collection includes not only bridal gowns but pieces suitable for bridal showers, bachelorette parties and the honeymoon.
“The collection is diverse in the way that it’s been designed,” says Yesenia Torres, ELOQUII’s creative director. Some of them are “traditional with a twist” and all are very fashion-forward.
“You have that princess dress, the fit-and-flare that a lot of customers tend to go for, but then we also have some interesting pieces that I think will really surprise the customer,” Torres adds.
“We have one gown that is multi-functional, so it has a pull-away skirt, so it’s two dresses in one. So you can wear it on the wedding day to walk down the aisle, and then you can also wear it for the after-party. It becomes a sexier kind of slim sheath dress.”
“We really thought about all the different places that the brides may want to get married, and how they can have versatility within that.”
There’s the perfect white suit for brides who don’t want to wear a dress, there’s a dress designed for a courthouse wedding and there are even several pink dresses.
“Pink has been a very important color with the brand. Pink is a color that really resonates with the customer. It’s a very trending color, so we wanted to make sure we had a very beautiful pink wedding gown,” says Torres.
“I feel like there is something for everyone in this collection. We don’t have just one style profile.”
The white dress search
While this is ELOQUII’s first bridal collection, customers had already been looking for dresses that might work for weddings.
“We have talked about bridal for a while. During COVID, one of the top searches for the brand was ‘white dress.’ And we said, ‘OK, I think it’s time to finally go into bridal.’ We set off on this one-year journey of becoming bridal experts and making this really great, versatile assortment for the customer. But dresses are really core to our brand DNA, so it was a very natural evolution for us to do that as a brand.”
“One of the biggest things that we want to do is kind of change the customer’s mindset of being a plus-size person and trying to shop for your wedding day shouldn’t be anxiety-inducing, right? You should feel like you have the same experience as any of your friends and be able to have a lot of different styles you can pick and choose from and feel as beautiful as you want to.”
“The dresses also have a lot of internal construction like you would find at any bridal shop. So all our gowns have bustiers with boning, power mesh so they can give you some compression. There’s double zippers, extra hook and eyes, there’s linings, all of that. So even though the price point is really affordable, we didn’t skimp on any of the really important details for the interior construction,” Torres says.
These dresses are designed to be alteration-friendly, with extra fabric in the seams and extra length for an exact fit.
The price point is one of the most important parts of the new line, Torres says, with prices topping out at $900.
“We did not skimp on the quality or the fit,” while also keeping the collection affordable.
Every look was thoughtfully designed to suit every bride’s taste including extravagant statement gowns, stunning slip dresses, chic jumpsuits, decadently soft silk ensembles and voluminous sleeves for timeless looks.
The special extras
Want to add something extra special to your special day?
The collection also includes size-specific bridal accessories like garter belts and gloves, but not easily sourced one-size-fits all items like veils.
“We really want to make sure that what we offer for this customer is what they can’t really get anywhere else.”
If you’re a bride who is looking for the perfect dress, don’t forget to check out Bridal by ELOQUII. You’ll find “everything for the bride, for every moment.” The Curvicality team is definitely crushing on this stunning collection.