My Beautiful Fluff
As an author, blogger and body positivity advocate, Brittany Washington is pushing back against unrealistic beauty standards toward a more inclusive society where brands cater to women of all shapes and sizes.
An award-winning CEO, Washington is the founder of My Beautiful Fluff, a curvy-conscious apparel and accessories brand that encourages women to embrace their fluff. With her refusal to accept societal norms, Washington hasn’t just filled a void within the fashion industry; she has empowered an online community of over 30,000 women to love who they are and where they are now.
When we think of gorgeous, luxury dresses, Courtney Noelle is first on the list. The brand’s designs have been worn by celebrities such as Mary Lambert and Gabourey Sidibe.
Honey’s Child Boutique
Founded in 2011, Honey’s Child Boutique is known as St. Louis’s first premier plus-size boutique. All pieces are hand picked by owner
Letitia Young, with a stunning selection sure to dazzle on any occasion.
Dear Curves has the absolute coolest A-line skirts we’ve ever seen. This beloved brand was founded in 2013 by Ojoma Idegwu. You’ll find African-inspired pieces of the highest quality with a contemporary vibe that will make you the hit of any party. One word: love!
Cinched Collections is designed for curvy women of all sizes. They even add extra inches for those of us with prominent busts, thighs or hips and cater to all curvy women sizes small to 5X.
In their own words, “we promote natural, curvaceous bodies as a means to enhance self-esteem in minority women. Curvy women of color are heavily marketed and well-represented within marketing campaigns as a means to be inclusive!” How awesome is that?
Zelie for She
Zelia for She hails from sunny Los Angeles, where all design and production work takes place, headed by Elann Zellie. Collections are meant to represent stories ranging from travel to friendship to empowerment with a goal of expressing authenticity and individuality.