Emma Medeiros loved fashion PR. And she wanted to work with an agency that specializes in bodies like hers. The problem? There weren’t any. Not a single one!
Medeiros set out to change that by creating her own entrepreneurial footprint based on a very real truth — there’s power in the plus purse. Consequently, Medeiros Fashion PR, the nation’s first plus-size public relations agency, was born.
Medeiros’ goal is to place plus-size fashion on an equal footing with straight-size fashion.“There’s absolutely no reason for them to be separate, and once I accomplish that, I can die a happy woman!” says Medeiros.
Medeiros Fashion PR offers a range of services including: fashion event assistance, social media management, brand partnership development, market research assistance, connections to brands/agencies for modeling jobs and celebrity collaborations. In addition, she offers a variety of à la carte options such as: social media audits, press release creation and distribution, blog writing and media kit development.
The Woman Behind the Brand
Medeiros is no stranger to the media. A 2012 graduate of Boston’s renowned Emerson College, she majored in Integrated Marketing Communications. Her first plus-size endeavor was a blog called Curves, Cats and Creams. Through this experience, she developed her well-known expertise in pitching the media.
In 2015, she pivoted to found Medeiros Fashion Public Relations. She brings statistics to the table in an effort to call attention to the often neglected curvy market.
“I can talk about body positivity and equal fashion opportunity until I’m blue in the face, but what is finally making brands pay attention to plus sizes is one ‘little’ number: 23 billion. That’s how many dollars the plus-size fashion industry was worth in 2019. Who wouldn’t want a piece of that pie?” she says.
With her genuine nature, gregarious personality and infectious confidence, Medeiros has become a beloved figure in the plus-size industry. And if you ask her what body love means to her, she’ll give it to you straight.
“Body love (to me) means working with your body instead of always wishing it were different. Just like in ‘What Not to Wear’ when Stacy and Clinton always told the contributors to dress the body they have, not the body they want.”
From Anti-Fashion to Fashionista
Some are surprised to learn that Medeiros was once an anti-fashionista. As she found her wings, she learned that she loved to feel sexy in her own skin and the clothes she wears. She also learned that fashion can bring about confidence.
The thought of her time as an anti-fashionista makes her chuckle.
“Oh, my gosh, I can’t believe I’m actually admitting to this publicly! It’s strange to think that, on average, it takes me about two hours simply to get ready to go grocery shopping now because, in high school, I was the girl who woke up five minutes before she had to leave for school and it was a good day if I even washed my face.”