The World of Plus-Size PR: Meet Emma Medeiros

Medeiros’ Philosophy

Medeiros sees the media two-fold, as both a blogger and publicist. She knows what’s newsworthy, and she knows how to create pitches that get noticed. She finds what makes her clients special and uses that to make them stand out and shine. Her strategy is to work to get her clients third party credibility, which is media attention that is not paid for. “Third party credibility is the understanding that since a member of the media is not paid to write about or feature a particular client and does (so) regardless, the client must truly have an excellent product instead of just having the money for a paid advertisement, whether or not the product is any good. After all, which would you trust more, a paid commercial for a new restaurant or the recommendation from a friend who swears by their food and service?” She approaches each client in a unique manner. “Since Medeiros Fashion PR specializes in the plus-size fashion industry, clients can be assured that each and every relationship made will benefit them; no wasted time, money or effort!” Medeiros is steadfast in the relationship building aspect of her business. “Relationships are the cornerstone of public relations … I remind potential clients that while they’re taking a risk working with someone they’ve never worked with before, I’m also taking a risk working with them because I’m vouching for them to journalists, designers, etc. whom I’ve spent years developing and nurturing relationships with. If the client turns out to be unprofessional or untrustworthy, they won’t want to work with me again.”

Medeiros’ Ideal Client

You might be wondering if you are a good fit for Medeiros Fashion PR. If you specialize in the plus-size or size-inclusive industry, the answer is most likely yes. “My ideal client is a plus-size or size-inclusive designer, retailer, stylist, etc., who brings something truly different to the industry and is seeking to increase their media exposure, online presence and sales.” She approaches each client in a unique manner. “My process varies for each client, of course, but the one constant is making sure they have a point of difference. With the industry exploding the way it is, competition has accelerated, and, as Coco Chanel said ‘in order to be irreplaceable, one must always be different.’ ” But what about her system? In short, it all comes down to what a client wants to accomplish. “The potential client tells me their point of difference and the passion behind the brand. If it’s a good match, we set up a call to talk about their goals, budget and how Medeiros Fashion PR can make their dreams come true.” Are you interested in working with Medeiros Fashion PR? For more information, email Emma@Medeirosfashionpr.com or visit her website.